We can use Google Trends to compare it to similar terms and view how it performs. It’s an obvious choice, but is it the most effective one? Or the only one users will use? You could use the keyword “birthday presents” as part of your digital marketing strategy. Using our gift shop example, let’s say you want to run a promotion for “birthday presents”. Test variations that include these if they are relevant.

However keywords themselves can include seasonal terms, such as “Christmas”, “Summer”, “Winter”, “School Holidays”, etc. As we’ve already mentioned, seasonality plays a big part in keyword volume. If you can provide the answer, then consider what questions people might be asking you and test these terms. Many people will type a question into Google and look for an answer. If people are searching for “hotels” they may also be looking for a “place to stay” in the same location, or even a specific grade of hotel such as “5 star”. Think about the intention of a keyword and test similar phrases.If you sell “sports shirts”, consider what sports products are popular and think about testing “football shirts”, “rugby shirts”, “golf shirts” etc. Research to find alternate keywords can be tricky, so here are a few things to consider when comparing terms in Google Trends: Google Trends lets you compare multiple different search terms at once, reporting on volume, seasonality and related terms for each. They at least may not be the only variation people are using in their searches. Many words and phrases we perceive as the obvious choice may not be exactly what a lot of people are actually searching for online. No matter your industry, Google Trends can significantly help you find related queries during your keyword research. The keyword itself doesn’t have anything to do with birthdays but is still relevant to your goal of selling birthday gifts. The related queries here are time sensitive so experiment with the time period for additional results.Ī few of the related terms in this example are quite specific to age but from these we can identify “personalised gifts”, “ideas for birthday gifts”, “gifts for him/her” and “gifts for men/women” as alternative keywords to test. Rising: These are search terms that include the keyword term that you searched for and represent keywords that had the largest growth of volume during the time period selected.Top related queries are measured by search volume within your chosen time period. Top: These are the most popular search queries that are searched for along with the keyword term you entered into Google Trends.It’s important to note that you can select to view these additional suggestions by “Top” related queries or “Rising” related queries. The Related Queries section will offer additional suggestions based on its many years of keyword data. The rising keywords for “birthday gifts”, by growth. Once done, scroll down to the related queries section. If, for example, you run a gift shop and want to promote your birthday gift products, you might consider typing the term “birthday gifts” into Google Trends. You may find some keyword inspiration here that you hadn’t considered before. By having a look here you can find potential new keywords options to test and compare with your current keywords targeting.

Google Trends provides a section called “Related queries” to help you identify alternate keywords. Using Google Trends, it’s possible to find new variations of keywords that you may not have considered before. A score of 0 means that there was not enough data for this term. A value of 50 means that the term is half as popular. A value of 100 is the peak popularity for the term. Numbers represent search interest relative to the highest point on the chart for the given region and time. It’s also important to note that Google Trends displays keyword volume as a scorecard (with a score of 1 – 100), rather than a total search volume. Different products and services will tend to have their own specific time(s) of the year when they are more or less in demand.īy using Google Trends to find out exactly when will give you an effective target time to plan your digital campaigns, posts on social media, send out promotions and more.

Google compare popularity search terms